Archive for the ‘ATB’ Category

ATB Investor Services Announced as Continued Client of Brookline Public Relations

Monday, March 31st, 2014


Leading boutique public relations agency supports ATB Investor Services

CALGARY – March 31, 2014 – Brookline Public Relations (Brookline) is thrilled to announce signing on ATB Investor Services (ATBIS) as a client for a second year running. Brookline will support ATBIS in their 2014 communications initiatives. ATBIS is the wealth management division of ATB Financial, the largest financial institution in Alberta.

“ATB Investor Services puts clients first and strives to do what’s right for each individual customer by tailoring their experience.” said Sheldon Dyck, President & Chief Investment Officer at ATB Investor Services. “Our consistent results over the last 10 years demonstrate that our varied market approach strategy is working and we continue to concentrate on doing the right thing over the popular thing when it comes to our clients.”

In the past year, Brookline supported ATBIS with media relations coordination for its customer-centric initiatives by securing Huffington Post article opportunities, segments on BNN and a host of other media outlets. In addition, Brookline worked with ATBIS to promote their innovative workplace offerings. This included Workplace 2.0, a flexible workplace program that allows employees to work from anywhere, anytime, and the Mastery program, which provides Financial Advisors with world-class training and candid feedback from clients.

This year, Brookline will continue to work with ATBIS to develop compelling story angles and media opportunities for its innovative work and award-winning products.

“ATB Investor Services has a unique take on personal finance service and is passionate about their clients’ needs” said Shauna MacDonald, Principal and Founder of Brookline Public Relations. “We appreciate working with companies that are enthusiastic about their brand and love what they do, and this describes Sheldon Dyck and his team of all-stars to a tee!”

For more information regarding ATB Investor Services, please visit


About ATB Investor Services

Established in December 2002, ATB Investor Services is the wealth management arm of Edmonton-based ATB Financial, the largest financial institution in Alberta. ATB Investor Services is made up of three subsidiary companies: ATB Investment Management, ATB Securities, and ATB Insurance Advisors. They offer a diverse range of services including savings, investments, insurance, tax planning and estate planning solutions.

ATB Investor Services’ Financial Advisors help its clients achieve their goals through an approach that integrates a disciplined investment philosophy with behavioural finance. By educating clients on market behaviour and long-term investment strategies, ATB Investor Services aims to be the world leader in making investing easy to understand. Client portfolios are constructed with a focus on risk management, strategic asset allocation, global diversification and cost control. For more information please visit

About Brookline Public Relations

Brookline Public Relations, Inc. is a strategic public relations and marketing communications firm dedicated to helping organizations build awareness, profile and credibility worldwide. Our core purpose is to support our clients’ goals with fresh and creative communications strategies by implementing a solid and professional approach while enthusiastically challenging the status quo. We want our clients to be recognized as industry leaders. Our services include: Media Relations, Industry Analyst Relations, Corporate Communications, Crisis Communications and Issues Management, Marketing Communications and Event Management. For more information please visit

For further information, please contact:

Paula Worthington
Brookline Public Relations
P: (403) 538-5641 ext. 104
C: (403) 585-2429

Madison Olyniuk
Brookline Public Relations
P: (403) 538-5641 ext. 109
C: (403) 660-26747