About Brookline

We are one of Canada’s leading boutique PR agencies.

Brookline Public Relations, Inc. (Brookline) is one of Canada’s leading boutique public relations agencies.
Four words demonstrate who we are and what we do: fresh, creative, solid and professional. We’re in the business of service - we’re passionate about great public relations and producing amazing results for our clients.

Brookline is small enough to provide customized strategy and strong attention to details, but large enough to execute big ideas for clients of all sizes. A team is only as good as its players, and we thrive thanks to an all-star cast.

We go the extra mile for our clients by constantly challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Social Media, and Event Management.

Our People

    Shauna MacDonald

    Principal & Founder

    Fearless leader, client counselor, urban rapper

    When Shauna announced she was opening her own firm, the constant response was "It's about time!"

    Getting her start in PR with a Boston-based public relations and strategic communication agency, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations.

    Shauna obtained her Bachelor of Commerce degree from Queen’s University and a Master’s degree in Communications from Boston University. She also holds an Executive MBA Certificate from Babson College and is a current Board Member with Tourism Calgary. Her extensive experience in both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.

    If Shauna was not in public relations she would be a rock star. Her love for the stage makes her a dynamo in new business meetings and a networking pro.

    One of her most memorable moments was making a major presentation to the Board of one of Canada’s most recognized and coveted brands. She had decided to wear a new power suit and had just purchased a new pair of Jimmy Choos. However, the heel broke on the way to the meeting but she had a pair of flip flops in her vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about her “beach” attire and we secured the business.

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    Shama Walji

    Office Manager & Executive Assistant

    Inner hippy, administrative enthusiast, adventure seeker

    With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative. A born Calgarian, Shama has had the opportunity to harness her administrative capabilities through assisting local start-ups with marketing campaigns as well as owning the title of Office Manager for a professional services firm. Coupled with her desire to be helpful, Shama loves all things creative and takes pride in her organizational capabilities while being a resourceful team player.

    While effectively executing administrative deliverables and accurately managing Brookline’s day-to-day activities, Shama strives to support Brookline’s team with any task. No request is too large or too small. Whether it’s accounting, marketing, team support or a good laugh, Shama is your main point of contact and Brookline is her main client.

    A Yoga instructor by trade, Shama can be found on her yoga mat during her downtime or enjoying comfort food with family and friends. Shama is excited about her future at Brookline.

    Her most memorable moment at Brookline was when Shauna MacDonald decided to surprise and delight the whole team with a super duper fun day in Las Vegas!

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    Lisa Libin

    Group Vice President

    Small stature, big ideas, huge passion

    She may be small, but she is mighty. With national and local communications & marketing experience, Lisa has planned & executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Canada Beef and Shaw Communications.

    With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications. She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.

    Lisa’s strengths lie in thinking “Big” - seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes on everything in full-force, ensuring that while she may be small, she has a large impact on those who work with her.

    As a self-proclaimed “extroverted home-body”, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.

    Her most memorable moments at Brookline has been “Big” events – from announcing the CFL partnership with Shaw to rebranding the Edmonton Arena District to its new name – ICE District.

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    Leanna Kruk

    Group Director

    Multitasker extraordinaire, strategic leader, devoted optimist

    A native Torontonian, Leanna is proud to call herself a converted Calgarian. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.

    Leanna completed a post-graduate certificate program in Corporate Communications at Centennial College in Toronto. Leanna started her PR career at an agency, working for a variety of top rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.

    From idea conception to execution, Leanna has extensive experience in leading multifaceted, complex PR projects and events for clients. Leanna’s tactical experience has also proven an asset in situations requiring issues and crisis management. A multitasker extraordinaire, Leanna is proud to boast the ability to take on several challenges while staying on task and focused on outcomes.

    Her most memorable moment at Brookline was when the team surprised her with a special visit from her favourite news anchor, Jocelyn Laidlaw of CTV Calgary. Jocelyn enjoyed some birthday cake with the team and shared stories about her time on air at the station. Her visit made for a truly wonderful surprise and a fantastic birthday treat!

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    Amanda Upshaw (Kemsley)

    Senior Account Manager

    Broad-minded, socially savvy, try everything once gal

    As a born and raised Calgarian, Amanda brings along her endless love and expertise of the city she has forever called home. After putting her dreams of being Cinderella on hold, she channeled her passion for writing and storytelling and was introduced to Public Relations, where the shoe did in fact “fit” after all. Spending several rewarding years in non-profit, Amanda eventually moved on to the agency world and hasn’t looked back since.

    Graduating from Mount Royal University with a Bachelor of Communication – Public Relations, Amanda has taken her theoretical and applied knowledge with her into several areas of communications. Prior to joining Brookline, she worked with many prominent consumer, lifestyle and technology brands supporting with media relations, event planning, product launches, brand repositioning and specializing in unique strategies and techniques for the buzzword of the year: “disruption.” To compliment these skills, Brookline’s robust client roster is expanding Amanda’s experience to the municipal development, hospitality and tourism sector.

    Amanda believes in the continuous pursuit of personal and professional development - always trying to do better and be better. Thriving on the fast-paced environment of agency, Amanda flourishes in the ever-changing landscape of client work. She takes a different approach on the weekends where you can find her leisurely exploring Calgary’s backyard: in the mountains and her head in the clouds.

    Her most memorable moment started right from the beginning - getting to meet the team over dinner and drinks (it beats meeting the team formally at the office any day).

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    ALEX HANDLEY

    Account Executive

    Adaptable strategist, keen storyteller, pasta devotee

    An adventurer at heart, Alex is constantly searching for her next big challenge. Whether sailing across oceans, summiting mountains or planning public relations campaigns, she is endlessly curious and unafraid to embrace the unknown.

    With a Bachelor of Arts Honours in English literature from the University of Victoria and a co-op designation in professional writing, Alex uses her strong storytelling, writing and editing skills to develop creative communication solutions tailored to clients and their audiences. After many years working in the energy and tourism sectors, she is excited to bring her government relations, internal communications, issues management, and media relations experience to the Brookline team.

    Alex is a strategic thinker and team player who loves working collaboratively, fostering connections and delivering results. When she’s not hustling in the office, she can be found hustling in the Rockies, planning her next adventure, scouting out new restaurants, or curled up with a great book.

    Her most memorable moment at Brookline? Learning about the many ways Brookline gives back to the community through volunteer work, post-secondary mentorship, and pro-bono services.

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    Nini Lee

    Graphic Designer

    Creative problem solver, visual thinker, lover of all food and dogs

    Nini graduated from the Alberta College of Art + Design with a bachelor of Design. She has had a lifelong passion for the visual arts and only dreamed that one day she would pursue a career in the arts. As a graphic designer, she is driven to elevate brands with innovative ideas and impactful designs, and consistently strives to deliver the best strategic brand development to grow small businesses.

    Prior to joining Brookline, Nini worked with other local organizations including Maverick Agency Unlimited, Concorde Entertainment Group and FGL Sports Ltd. Throughout the years, she has developed extensive experience in brand assessment and development, working with several well-known Calgary businesses, such as Double Zero, National, The Stampede Roundup and Wild Tea Kombucha, to name a few.

    In her spare time, Nini can be found at the park or on hikes in the mountains with her dog Buttercup, or at home watching Netflix with a good puzzle. She enjoys cooking almost more than she loves eating great food, and will never pass on an opportunity to try the newest spot to grab a bite!

    Her most memorable moment was the Paul Brandt VIP concert! Before her first day at Brookline, she was welcomed with an invite to the concert where she had the opportunity to get to know the team. It was also the perfect chance to spark the country fan in her that she never knew existed.

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    Ottilie Coldbeck

    Public Relations Assistant

    Tea connoisseur, karaoke enthusiast, ambitious story-teller

    From a small town in Wales, U.K. to big city atmosphere of Calgary, Ottilie’s experience with diverse cultures helped shaped her love of storytelling and passion for community investment. As she became more familiar and intrigued with Canadian culture, Ottilie realized her potential is often reached outside of her comfort zone, and has challenged herself to embrace each new opportunity as an adventure. After attending her first ‘Introduction to Public Relations’ class, Ottilie knew the world of communications was right for her.

    As a public relations student at Mount Royal University, Ottilie has worked with many organizations both through her studies and various internships including The Calgary Airport Authority, Cystic Fibrosis Canada – Calgary and Southern Alberta Chapter, and The Calgary Zoo, combining her PR and marketing education with hands-on communication experience.

    Whether it’s hiking in the mountains or walking her dog, Ottilie can often be found outside enjoying the diversity and excitement that Calgary has to offer. A brunch fanatic at heart, Ottilie enjoys her Sunday morning ritual of spending time with friends and family while search for the best eggs benedict in town.

    Her most memorable moment so far was all of the excitement of her first week - soaking up the vibrant atmosphere, getting to know the team and learning more about Brookline’s distinctive clientele.

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    Nicole Herback

    Public Relations Assistant

    Wordsmith, PR hustler, curator of good times

    She’s called Calgary home for as long as she can remember, but Nicole is globally-minded. Bitten with the travel bug at a young age, Nicole’s travels have taken her to four continents and counting. While completing her Bachelor of Public Relations at Mount Royal University, Nicole spent an exchange term in Gold Coast, Australia (and definitely studied as much as she surfed).

    Nicole brings a background in agency, energy and non-profit to Brookline. She has previously worked for Nexen and Enbridge in corporate communications, and her time spent volunteering for the Canadian Red Cross and the Calgary Zoo has well-rounded her capabilities to serve clients of all scopes and sizes.

    Among her key PR skills, Nicole possesses an innate ability to write. From a young age Nicole would devour books like nobody’s business, which has seen her excel throughout her academic and professional life. She believes strongly in always strengthening communication and expanding one’s vocabulary. Nicole is also passionate about the exploding digital world of PR, where she is adept in utilizing software and managing social media.

    Her most memorable moment has been when her team ordered in UNA pizza for lunch – she knew Brookline and her were a match!

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    KIRSTIN LINDQUIST

    Graphic Design Intern

    Imaginative, visual communicator, art junkie

    Kirstin graduated from the University of Calgary with a Bachelor of Fine Arts in 2019 with a focus in design and painting. Professional, bold and peppered with the inclusion of playful illustrations and innovative concepts, Kirstin strives to ensure that companies are not only being noticed but also remembered. As a graphic designer she values the fusion of form and function to communicate brand values, establish growth and differentiate clients from their competition.

    Prior to joining the Brookline team, Kirstin freelanced with local companies and exhibited her artwork throughout Calgary. With Brookline she has created brand identities and marketing collateral through collaboration with a diverse set of clients ranging from consumer to energy industries and is constantly dreaming up her next big design.

    When she’s not creating Kirstin can be found hiking or camping in the mountains or snuggled up with her pets.

    Her most memorable moment was attending Brookline’s 15 year anniversary party in her first week where she got to know the amazing Brookline team!

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    Our Network

    Brookline Public Relations' head office is located in Calgary, Alberta, Canada and we are proud of our global network of like-minded affiliate agencies. 

    Given our client base extends around the world, we believe having an international network assists us in understanding and providing services for our clients who do business or are located abroad.

    We believe in local expertise and global reach!

    Our current affiliates are located in the following cities:

    • Vancouver
    • Edmonton
    • Toronto
    • Montreal
    • Boston
    • New York
    • Los Angeles
    • London, UK

    Our Community

    At Brookline Public Relations, we believe in the power of community and the importance of giving back. From active engagement in volunteer activities, to mentoring PR up and comers and working with valued pro-bono clients, our people and community are the heart of our culture.

    Volunteering

    We are proud to give our time to organizations that help build a vibrant community. [ Read More ]

    Building the Next Generation of PR Stars

    Our talented staff enjoy offering informational interviews for PR up & comers to introduce them to the public relations industry. [ Read More ]

    I have the opportunity to participate and speak at many events through my business and sports career with the observation that the launch event that Brookline organized was one of the best events I have ever been a part of - Jim Peplinski, Past Co-Chair 2012 IIHF World Junior Championship
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