About Brookline

We are one of Canada’s leading boutique PR agencies.

Brookline Public Relations, Inc. (Brookline) is one of Canada’s leading boutique public relations agencies.
Four words demonstrate who we are and what we do: fresh, creative, solid and professional. We’re in the business of service - we’re passionate about great public relations and producing amazing results for our clients.

Brookline is small enough to provide customized strategy and strong attention to details, but large enough to execute big ideas for clients of all sizes. A team is only as good as its players, and we thrive thanks to an all-star cast.

We go the extra mile for our clients by constantly challenging the status quo and never stopping at “good enough”. Our key services include: Media Relations, Corporate Communications, Crisis Communications and Issues Management, Integrated Marketing, Social Media, and Event Management.

Our People

    Shauna MacDonald

    Principal & Founder

    Fearless leader, client counselor, urban rapper

    When Shauna announced she was opening her own firm, the constant response was "It's about time!"

    Getting her start in PR with a Boston-based public relations and strategic communication agency, Shauna provided strategic public relations expertise to companies of all sizes throughout New England, the U.S. and the world. For five years, prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations.

    Shauna obtained her Bachelor of Commerce degree from Queen’s University and a Master’s degree in Communications from Boston University. She also holds an Executive MBA Certificate from Babson College and is a current Board Member with Tourism Calgary. Her extensive experience in both Canadian and U.S. markets has helped various companies from start-up to established, gain and sustain market leader positions.

    If Shauna was not in public relations she would be a rock star. Her love for the stage makes her a dynamo in new business meetings and a networking pro.

    One of her most memorable moments was making a major presentation to the Board of one of Canada’s most recognized and coveted brands. She had decided to wear a new power suit and had just purchased a new pair of Jimmy Choos. However, the heel broke on the way to the meeting but she had a pair of flip flops in her vehicle. Flip flops or broken heel? Needless to say, the Board had a few laughs about her “beach” attire and we secured the business.

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    Shama Walji

    Office Manager & Executive Assistant

    Inner hippy, administrative enthusiast, adventure seeker

    With over nine years of customer relations and administrative management experience, Shama brings a creative and enthusiastic ability to be Brookline’s main point of contact for all things administrative. A born Calgarian, Shama has had the opportunity to harness her administrative capabilities through assisting local start-ups with marketing campaigns as well as owning the title of Office Manager for a professional services firm. Coupled with her desire to be helpful, Shama loves all things creative and takes pride in her organizational capabilities while being a resourceful team player.

    While effectively executing administrative deliverables and accurately managing Brookline’s day-to-day activities, Shama strives to support Brookline’s team with any task. No request is too large or too small. Whether it’s accounting, marketing, team support or a good laugh, Shama is your main point of contact and Brookline is her main client.

    A Yoga instructor by trade, Shama can be found on her yoga mat during her downtime or enjoying comfort food with family and friends. Shama is excited about her future at Brookline.

    Her most memorable moment at Brookline was when Shauna MacDonald decided to surprise and delight the whole team with a super duper fun day in Las Vegas!

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    Lisa Libin

    Group Vice President

    Small stature, big ideas, huge passion

    She may be small, but she is mighty. With national and local communications & marketing experience, Lisa has planned & executed winning campaigns for some of the world’s heavy-hitters, including Microsoft Canada, Mattel Canada, Fisher-Price, Canada Beef and Shaw Communications.

    With an honours degree from the University of Calgary and a PR certificate from Humber College, Lisa has worked for a variety of global agencies as well as for non-profit and corporate organizations, including Canadian Blood Services and Rogers Communications. She has successfully led companies through major crisis and brand reputation issues and loves finding creative ways to help companies fight through the media clutter to make an impact.

    Lisa’s strengths lie in thinking “Big” - seeing potential opportunities for clients in areas they might not have thought of before. Her passion for her work means she takes on everything in full-force, ensuring that while she may be small, she has a large impact on those who work with her.

    As a self-proclaimed “extroverted home-body”, Lisa can be found anywhere from the ski slopes to curled up on the couch with a good book or show.

    Her most memorable moments at Brookline has been “Big” events – from announcing the CFL partnership with Shaw to rebranding the Edmonton Arena District to its new name – ICE District.

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    Leanna Kruk

    Group Director

    Multitasker extraordinaire, strategic leader, devoted optimist

    A native Torontonian, Leanna is proud to call herself a converted Calgarian. With a solid foundation in strategic brand management and overall campaign strategy, Leanna has led and managed a variety of national and international client campaigns.

    Leanna completed a post-graduate certificate program in Corporate Communications at Centennial College in Toronto. Leanna started her PR career at an agency, working for a variety of top rated PR firms and associated clients. A creative and passionate PR professional, Leanna has well-rounded client experience that has included design and decor, hospitality and tourism, food and beverage, consumer packaged goods, real estate, financial and transportation.

    From idea conception to execution, Leanna has extensive experience in leading multifaceted, complex PR projects and events for clients. Leanna’s tactical experience has also proven an asset in situations requiring issues and crisis management. A multitasker extraordinaire, Leanna is proud to boast the ability to take on several challenges while staying on task and focused on outcomes.

    Her most memorable moment at Brookline was when the team surprised her with a special visit from her favourite news anchor, Jocelyn Laidlaw of CTV Calgary. Jocelyn enjoyed some birthday cake with the team and shared stories about her time on air at the station. Her visit made for a truly wonderful surprise and a fantastic birthday treat!

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    Amanda Upshaw (Kemsley)

    Senior Account Manager

    Broad-minded, socially savvy, try everything once gal

    As a born and raised Calgarian, Amanda brings along her endless love and expertise of the city she has forever called home. After putting her dreams of being Cinderella on hold, she channeled her passion for writing and storytelling and was introduced to Public Relations, where the shoe did in fact “fit” after all. Spending several rewarding years in non-profit, Amanda eventually moved on to the agency world and hasn’t looked back since.

    Graduating from Mount Royal University with a Bachelor of Communication – Public Relations, Amanda has taken her theoretical and applied knowledge with her into several areas of communications. Prior to joining Brookline, she worked with many prominent consumer, lifestyle and technology brands supporting with media relations, event planning, product launches, brand repositioning and specializing in unique strategies and techniques for the buzzword of the year: “disruption.” To compliment these skills, Brookline’s robust client roster is expanding Amanda’s experience to the municipal development, hospitality and tourism sector.

    Amanda believes in the continuous pursuit of personal and professional development - always trying to do better and be better. Thriving on the fast-paced environment of agency, Amanda flourishes in the ever-changing landscape of client work. She takes a different approach on the weekends where you can find her leisurely exploring Calgary’s backyard: in the mountains and her head in the clouds.

    Her most memorable moment started right from the beginning - getting to meet the team over dinner and drinks (it beats meeting the team formally at the office any day).

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    Kelsey Marklund

    Account Manager

    Positive team player, caffeinated communicator, dog whisperer

    Kelsey boasts a powerhouse combination of both agency and client-side experience, along with her many talents and skills in the field of communications. Having sharpened her expertise in a wide variety of industries, she’s dedicated to delivering impactful public relations strategies to achieve exceptional results. Given her solid media relationships both regionally and nationally, when it comes to securing coverage and unique placements for clients, Kelsey is always up for the task. She recognizes the importance of a targeted approach tailored to each unique story – there’s no one size fits all!

    What is your superpower? Super sleuth – from headlines to the latest buzz on Twitter, Kelsey can track down anything!

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    Nini Lee

    Graphic Designer

    Creative problem solver, visual thinker, lover of all food and dogs

    Nini graduated from the Alberta College of Art + Design with a bachelor of Design. She has had a lifelong passion for the visual arts and only dreamed that one day she would pursue a career in the arts. As a graphic designer, she is driven to elevate brands with innovative ideas and impactful designs, and consistently strives to deliver the best strategic brand development to grow small businesses.

    Prior to joining Brookline, Nini worked with other local organizations including Maverick Agency Unlimited, Concorde Entertainment Group and FGL Sports Ltd. Throughout the years, she has developed extensive experience in brand assessment and development, working with several well-known Calgary businesses, such as Double Zero, National, The Stampede Roundup and Wild Tea Kombucha, to name a few.

    In her spare time, Nini can be found at the park or on hikes in the mountains with her dog Buttercup, or at home watching Netflix with a good puzzle. She enjoys cooking almost more than she loves eating great food, and will never pass on an opportunity to try the newest spot to grab a bite!

    Her most memorable moment was the Paul Brandt VIP concert! Before her first day at Brookline, she was welcomed with an invite to the concert where she had the opportunity to get to know the team. It was also the perfect chance to spark the country fan in her that she never knew existed.

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    Nicole Herback

    Account Coordinator

    Wordsmith, PR hustler, curator of good times

    She’s called Calgary home for as long as she can remember, but Nicole is globally-minded. Bitten with the travel bug at a young age, Nicole’s travels have taken her to four continents and counting. While completing her Bachelor of Public Relations at Mount Royal University, Nicole spent an exchange term in Gold Coast, Australia (and definitely studied as much as she surfed).

    Nicole brings a background in agency, energy and non-profit to Brookline. She has previously worked for Nexen and Enbridge in corporate communications, and her time spent volunteering for the Canadian Red Cross and the Calgary Zoo has well-rounded her capabilities to serve clients of all scopes and sizes.

    Among her key PR skills, Nicole possesses an innate ability to write. From a young age Nicole would devour books like nobody’s business, which has seen her excel throughout her academic and professional life. She believes strongly in always strengthening communication and expanding one’s vocabulary. Nicole is also passionate about the exploding digital world of PR, where she is adept in utilizing software and managing social media.

    Her most memorable moment has been when her team ordered in UNA pizza for lunch – she knew Brookline and her were a match!

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    Shelby Wong

    Public Relations Assistant

    Perspective engineer, creative collaborator, crochet addict

    Born with a passion for language and human connection, Shelby naturally fell into the world of public relations in her pursuit of helping others find their authentic voice. She brings a diverse industry background to Brookline with experience in agency and corporate communications, specializing in strategic planning, media relations, crisis communications and content development. With a special affinity for working with start-ups, she is passionate about developing purposeful communications plans to help clients achieve meaningful results. Shelby thrives on building mutual relationships and infusing creativity into everything she does – all while keeping her fingers on the pulse of the news cycle.

    What is your superpower? Research fiend – being data driven is in her DNA!

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    KIRSTIN LINDQUIST

    Graphic Design Intern

    Imaginative, visual communicator, art junkie

    Kirstin graduated from the University of Calgary with a Bachelor of Fine Arts in 2019 with a focus in design and painting. Professional, bold and peppered with the inclusion of playful illustrations and innovative concepts, Kirstin strives to ensure that companies are not only being noticed but also remembered. As a graphic designer she values the fusion of form and function to communicate brand values, establish growth and differentiate clients from their competition.

    Prior to joining the Brookline team, Kirstin freelanced with local companies and exhibited her artwork throughout Calgary. With Brookline she has created brand identities and marketing collateral through collaboration with a diverse set of clients ranging from consumer to energy industries and is constantly dreaming up her next big design.

    When she’s not creating Kirstin can be found hiking or camping in the mountains or snuggled up with her pets.

    Her most memorable moment was attending Brookline’s 15 year anniversary party in her first week where she got to know the amazing Brookline team!

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    MADISON BUSBY

    Intern

    Curious researcher, intuitive communicator, eager learner

    Madison brings a skillful combination of industry experience to Brookline from her time working in corporate and non-profit sectors. Her proactive and eager mindset ensures success for all of her clients and enables her to tackle any challenge that comes her way. Madison’s time spent working in industries such as investment banking and non-profit has developed her experience in both internal and external communications including media relations, social media management and graphic design. She supports her team and clients by going above and beyond the task at hand, and always strives to provide a fresh, creative approach in everything she does.

    What is your superpower?

    Curious Cat – her inquisitiveness brings unique and outside-the-box perspectives to any project.

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    Our Network

    Brookline Public Relations' head office is located in Calgary, Alberta, Canada and we are proud of our global network of like-minded affiliate agencies. 

    Given our client base extends around the world, we believe having an international network assists us in understanding and providing services for our clients who do business or are located abroad.

    We believe in local expertise and global reach!

    Our current affiliates are located in the following cities:

    • Vancouver
    • Edmonton
    • Toronto
    • Montreal
    • Boston
    • New York
    • Los Angeles
    • London, UK

    Our Community

    At Brookline Public Relations, we believe in the power of community and the importance of giving back. From active engagement in volunteer activities, to mentoring PR up and comers and working with valued pro-bono clients, our people and community are the heart of our culture.

    Volunteering

    We are proud to give our time to organizations that help build a vibrant community. [ Read More ]

    Building the Next Generation of PR Stars

    Our talented staff enjoy offering informational interviews for PR up & comers to introduce them to the public relations industry. [ Read More ]

    I have the opportunity to participate and speak at many events through my business and sports career with the observation that the launch event that Brookline organized was one of the best events I have ever been a part of - Jim Peplinski, Past Co-Chair 2012 IIHF World Junior Championship
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